Business promotion services - advocacy

Finland's Minister of Economic Affairs, Mika Lintilä, and Thailand's Minister of Digital Economy and Society, Dr Pichet Durongkaveroj, signed a Memorandum of Understanding regarding digital and communication technology.

TFCC’s business promotion services – advocacy connect members with NGO, NPO, and governmental stakeholders to promote trade and influence government policy. B2B and G2B relationships open doors for opportunities and facilitate operations. Members are welcome to join this collaboration.

B2B and B2G models open opportunities, especially for emerging and growing industries with high demand for innovation. Advocacy on government policies will develop regulations, thus making the business environment friendlier for foreign companies.

✓ TFCC cooperates with Team Finland to promote Finnish investments and trade in Thailand. Team Finland, including the Embassy of Finland, Business Finland and TFCC, organizes business delegations that members can join.

✓ TFCC cooperates with JFCCT (Joint Foreign Chambers of Thailand) in advocacy efforts to achieve more favourable government policies and regulations. This is done through committees that members can join.

Benefits

👍🏻Business promotion gives specific industries better opportunities to enter the Thai market and succeed in winning business.

👍🏻Advocacy efforts lead to better business

NGO = Non-Governmental Organisation, NPO = Non-Profit Organisation, B2B = Business-to-Business, B2G = Business to Government

Advocacy efforts also extend to anticipating regulatory changes before they take effect. TFCC’s business promotion services – advocacy team monitors policy developments across taxation, labor law, and trade compliance, ensuring members receive early insight into changes that could affect their operations. This proactive approach allows businesses to adapt strategies in advance rather than reacting after new regulations come into force, reducing compliance risk and giving Finnish companies a competitive edge in the Thai market.

How Members Benefit From Advocacy

Members who actively participate in TFCC’s advocacy initiatives gain several concrete advantages. First, direct access to government dialogue means member concerns are heard at a level individual companies rarely reach on their own. Second, participation in JFCCT committees provides visibility into the priorities of other foreign chambers, helping members identify shared challenges and coordinate more effective lobbying positions. Third, alignment with Team Finland connects members to a broader network of trade promotion resources, including market intelligence, government-to-government channels, and introductions to key Thai institutions.

Beyond policy influence, these relationships often translate into practical business opportunities. Delegations organized through Team Finland frequently include matchmaking sessions, allowing member companies to meet potential partners, distributors, or clients they might not otherwise access. Similarly, JFCCT committee work often surfaces joint statements or position papers that carry weight with Thai regulators precisely because they represent a unified voice from the international business community rather than a single foreign company’s interests.

Looking Ahead

As Thailand continues to develop its digital economy and adjust its regulatory framework to attract foreign investment, the role of structured advocacy becomes increasingly important. TFCC’s business promotion services – advocacy work is positioned to help members navigate this evolving landscape, ensuring that Finnish business interests remain represented as new policies take shape. Members interested in contributing to or benefiting from these efforts are encouraged to get involved through the relevant committees.