The Thai-Finnish Chamber of Commerce’s AI Summit 2025 in Bangkok featured a series of insightful presentations focusing on the real-world use of artificial intelligence in business. Here’s a look at three standout sessions:

1. AI-Assisted Business Processes – Mr. Toni Willberg, CIO of Iglu

Mr. Willberg emphasized that AI should not be viewed merely as complex technology but as a tool to solve real business challenges. He stressed that not all issues require AI—sometimes simpler solutions are more effective. Key takeaways included focusing on clear business objectives, using AI to support (not replace) human expertise, and the importance of understanding a task before attempting to automate it. He also warned of potential pitfalls such as misinformation, privacy concerns, overengineering, and uncontrolled costs.

2. Voice AI in 2025 – Mr. Antti Vesanen, Managing Director of Big Mango Solutions

Mr. Vesanen presented the growing importance of Voice AI, highlighting that 84% of companies plan to increase investment in this area. He identified major use cases, including customer service automation, sales support, appointment scheduling, and order management. Voice AI is proving valuable in enhancing productivity, improving efficiency, reducing costs, and ensuring compliance across industries.

3. AI in Building Winning Proposals – Mr. Part Jaithong, Oivan

Mr. Jaithong focused on how AI can streamline the creation of business proposals. He encouraged companies to use the latest models and tools, including those with access to previous proposals and company data for more accurate outputs. AI can also assist with background research, market analysis, and even generate visual content like schematics. However, he cautioned that human oversight remains essential, especially for interpreting vague RFPs and ensuring proposal quality.

Together, these presentations highlighted the practical, evolving role of AI in driving business innovation while underscoring the continued need for human judgment and strategic planning.