Finnish lifestyle design house Marimekko will open a flagship store in Hong Kong on 16 October. The new store is located in Causeway Bay, which is a major shopping district for local and international visitors.

The store is operated by Sidefame Ltd., Marimekko’s franchise partner in Hong Kong and China since 2011.

“We believe that even in a digitalized world, creative and emotionally engaging physical retail concepts play an important role as the hearts of brand culture, fueling omnichannel growth. We are excited together with our esteemed partner Sidefame to take this next step in Hong Kong to build up the Marimekko phenomenon,” Natacha Defrance, Senior Vice President, Sales, Region East at Marimekko, explains.

The new store features Marimekko’s updated store concept. The exterior highlights the brand’s well-known Unikko print, while the interior design draws inspiration from Marimekko’s textile printing factory in Helsinki. Customers can explore a curated selection of products ranging from fashion and accessories to home items and printed fabrics.

Globally, there are roughly 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region, and North America. The company is quoted on Nasdaq Helsinki Ltd.

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